DRTV Media - Access to Airtime

No one has sold more infomercial products in Canada than Northern Response - not even close! Your company benefits by using Northern Response because we specialize in buying English and French Canadian media. Due to our early involvement in the industry, we have long-term access to a substantial amount of quality TV airtime. Our media team applies years of station profiling experience ensuring your product gets exposed to the viewers most likely to make a purchase.

Northern Response manages approximately 85% of the DRTV infomercial media time available in Canada. On many cable systems and satellites, we also operate our own 24 hour, 7 day per week infomercial channel. As the ''Wal-Mart of Electronic Retailing'', Northern Response handles many infomercials and one and two minute spots for clients that have included Guthy-Renker, Ronco, Product Partners/Beachbody, Telebrands, Thane, Savvier, Fitness Quest, QVC-Direct, Tristar, HSN Direct, Time-Life, American Telecast and many others.

Northern Response has distributed more than 1,000 infomercials and direct response TV spots in Canada alone. You receive the widest national market coverage possible for your infomercial in both English and French-speaking markets.

By working with Northern Response your DRTV campaign will create the brand awareness necessary to move volume or drive retail sales. Our speed of entry into the market ensures rapid market distribution protecting you from competitive knock-offs. By working together we can relieve you of the extensive time consuming regulations and "red-tape" associated with running media in Canada. Our local address is familiar to Canadian consumers who are more comfortable buying from within Canada. It also solves cross-border customer service and shipping problems, costs and delays. Coast-to-coast for more than 20 years, Northern Response has handled all of the top rated DRTV shows including Winsor Pilates with Mari Winsor, Gazelle with Tony Little, Total Gym with Chuck Norris & Christie Brinkley, Billy Blank's Tae Bo, Little Giant Ladder, Anthony Robbins' Personal Power, and Body by Jake Ab Rocker, just to name a few.

Televised Home Shopping

Northern Response's marketing initiatives include selling your product through the various home shopping channels in both the English and French-speaking markets. Our breadth of product offerings and our strong relationships with such shopping channels provides us with the negotiating strength to get you better margins and to increase your revenue by providing your product with the best show hosts, more total airtime, more airings per appearance, and repeat visits. By providing you access to the best local demonstrators, we increase sales while reducing travel expenses, which means more money in your pocket. Granting us full marketing rights for your product further guarantees we maintain your profit potential by preventing price wars that can erupt between shopping channels and retailers that can seriously shorten a product cycle, spoil retail vendor relationships, and create customer service problems.

Fulfillment

Northern Response specializes in the unique aspects of DRTV fulfillment. We can simply buy the Canadian orders you receive from U.S. border spillover airings and then handle everything else as if they were our own orders. It is similar to factoring your receivables and will provide you with a similar or greater profit per unit than you're making now. By utilizing our experience gained through years of DRTV fulfillment, you will receive all the sales and profits with none of the fixed overhead or hassles.